Crossover Supplies for Humanitarian and Outdoor Gear Markets

Humanitarian and Outdoor Gear Markets

Top Crossover Supplies for Humanitarian and Outdoor Gear Markets

Top Crossover Supplies for Humanitarian and Outdoor Gear Markets

Humanitarian and outdoor gear markets are crossing over. In recent years, we’ve seen a noticeable shift in preparedness, aid and relief product diversity – as more products offer double-duty, suiting both the humanitarian aid and the outdoor gear markets. The line between the two markets is becoming increasingly blurred as the needs often require the same type of product characteristics: rugged, tough, adaptable, portable, sustainable, and eco-friendly.

This has created new opportunities for humanitarian entrepreneurs and manufacturers (and their distributors) to expand their business and serve a new segment of customers and vice versa. By creating products suited for the humanitarian and outdoor gear markets, it reduces the number of SKUs they might have to carry in inventory and simplifies the specification process.

For humanitarian companies looking to enter the outdoor market, this crossover is particularly enticing. The upside includes: quicker consumer sales as opposed to long business-to-business sales, an enthusiastic market segment with lots of brand loyalty, ability to sell via Amazon who will take care of shipping for you, and ability to up sell products.

Many companies that entered the preparedness and aid space intending to sell to non profits have used the outdoor consumer market to help supplement, if not subsidize, sales to the humanitarian industry.

All of these companies have a robust outdoor enthusiast following, but are also making strides distributing their supplies into both humanitarian and outdoor gear markets. Some of the best crossover examples we’ve seen include:

Goal Zero Has Vision for Humanitarian and Outdoor Gear Markets

Goal Zero started with the goal of trying to do good. The vision was to help people out of poverty by teaching them how to build businesses.

“At Goal Zero, our products are designed to lift the poorest of poor, and are still extremely relevant to the richest of rich. Think about that for a moment. If we have products that will really do that, those products are a great equalizer in lifting us all to a higher place. After all, we are all here on this earth together, having a human experience.”

 

Goal Zero Torch 250 Flashlight, Lantern and USB Recharger with Integrated Solar Panel

 

Goal Zero Torch 250 Flashlight

 

For single unit orders, click image or here to buy on Amazon. For bulk orders or international shipping quotes, click here. 

Check out our related blog, How to Evaluate Solar-Powered Humanitarian Supplies

BioLite Cooks Up Products For Humanitarian and Outdoor Gear Markets

BioLite has what it calls a “Parallel Innovation” business model pairs the needs of families living in energy poverty with the passions of outdoor enthusiasts pushing the boundaries of life outdoors and on the go.

BioLite CampStove 2 Wood Burning and USB Charging Stove

 

Biolite Campstove 2 Woodburning USB Charging

 

For single unit orders, click image or here to buy on Amazon.  

Check out our related blog, How to Choose A Clean Cookstove For Emergency Prep or Your Aid Program

Sawyer Is on a Mission to Provide Safe Water For Humanitarian and Outdoor Gear Markets

Sawyer says its an “outdoor gear company” with a mission. Sawyer International partners with Rotary Clubs around the world working toward the UN Millennium Development Goal of bringing clean, safe drinking water to everyone.

Sawyer Products Mini Water Filtration System

Sawyer Mini Water Filtration System

For single unit orders, click image or here to buy on Amazon. 

Mpowerd Lights Up Both Humanitarian and Outdoor Gear Markets

In 2012, Mpowered created the inflatable Luci light with the goal of making an affordable clean energy product that people could use in any situation — from outdoor camping adventures to backyard parties to everyday living for people in emerging markets without electricity. They want to empower the three billion people around the world who still live without reliable access to electricity.

Luci Outdoor 2.0

Luci Outdoor 2.0

Luci Outdoor 2.0

For single unit orders, click image or here to buy on Amazon. For bulk orders or international shipping quotes, click here. 

The crossover we see can bode well for both industries as price points come down and efficiencies go up. We love seeing innovation in aid that comes from outdoor gear and vice versa. The outdoor industry is a $600 billion/year industry and humanitarian aid is over $100 billion. The outdoor consumer has fueled a diverse and very innovative growing industry that the humanitarian sector can increasingly benefit from. 

 

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