Beth Kolko is the co-founder and CEO of Seattle-based company Shift Labs. The company creates simple and affordable medical devices, such as the Dripassist Infusion Rate Monitor, for rapidly growing healthcare systems, such as rural medical clinics, that are in rugged environments and lack infrastructure.
Beth is an entrepreneur, researcher, and educator, who blends disciplinary perspectives to identify hidden problems and craft innovative solutions. She began her career as a professor in the humanities, studying how diverse communities used used the Internet to organize and enact change. After a decade building prototypes of low-cost medical devices, she launched Shift Labs to build simple, affordable devices to meet growing needs in austere healthcare environments.
In this episode, Beth talks about how designing appropriate, human-centered products opened up new markets she didn’t expect.
“ If you build something that is simple, affordable and versatile and really solves a problem, people all over the world will want to buy it.”